Homebuying off to strongest November start since 2022
Rebounding mortgage rates didn't stop buyers from shopping for deals last week, with requests for purchase loans up 6 percent last week compared to the week before and 31 percent from a year ago, according to lender data tracked by the Mortgage Bankers Association....
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Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
Technology like AI is helping lenders do a better job of providing useful guidance and advice to borrowers, boosting customer satisfaction and repeat business: J.D. Power....
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American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
Real estate vet and legal expert Mary-Frances Coleman is the association's first executive director. She said one of ARA's biggest challenges will be dealing with the "that's the way it's always been done" mentality....
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Realtor.com puts ‘spotlight’ on listing agents with new feature
Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight's launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent placement on home and directory search results....
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Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
In this exclusive interview with Inman, the least dramatic "Selling the OC" cast member gets candid about real estate, reality TV and real life ahead of the Nov. 12 Season 4 premiere....
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Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
In advance of its drop on Netflix on Wednesday, Oppenheim Group President Jason Oppenheim shared with Inman why the latest season of "Selling the OC" is the best one yet, and why the Newport Beach market is thriving....
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‘Selling the OC’ drops today. Get to know the agents
We asked The Oppenheim Group's Orange County agents to share three things most people don't know about them. Here are the Netflix stars’ fun facts, along with personal pictures....
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Why 88% of agent conversations never make it to the CRM
On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year....
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How the 50-year mortgage could kill agent profitability
When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions....
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3 essential AI prompts to make real estate writing easier than ever
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy....
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