Google expands home listing ads. How can agents participate?
Bright MLS' participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice....
Read Full Article
The real estate trap I built for myself, one yes at a time
For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most....
Read Full Article
New agent, phantom buyers and the career-ending consequences
A California agent created three fake offers to keep a luxury listing from expiring. Troy Palmquist and Summer Goralik look at how the scheme unraveled in their latest True Crimes of Real Estate episode....
Read Full Article
A record 20% of house hunters looked to relocate in Q1
A record share of U.S. house hunters looked to leave their home metro in the first quarter, Redfin found — and the data reveals which markets are still drawing movers and which pandemic boomtowns are losing them.
...
Read Full Article
We can’t be bought, and we won’t be bullied
Inman does not work for the biggest brokerages, the loudest portal or whoever is writing the largest check this quarter. We work for the agents and brokers....
Read Full Article
Stop trying to predict the housing market. Start building a business that lasts.
After more than 20 years of experience in the real estate industry, I’ve seen more predictions than I can count. And today, agents are surrounded by questions about what’s going to happen. Will interest rates go down? Will inventory open up? How will AI impact operations? What part of the...
Read Full Article
Even once the war ends, real estate agents see longer road ahead: Intel
Talks to reopen the Strait of Hormuz have calmed some corners of the financial sector, but real estate brokerages aren't feeling it yet....
Read Full Article
Your listings, your feed and the AI in between
The path from buyer curiosity to listing page ran through the same handful of portals for two decades. That infrastructure is starting to move — and the agents paying attention now will be the ones ahead of it....
Read Full Article
Down market, zero budget: The lead-gen playbook that actually works right now
These low- and no-cost lead-gen strategies are built for exactly this kind of market — and they'll still be working when it turns.
...
Read Full Article
The No. 1 negotiation mistake real estate agents make
In this episode, Brown Harris Stevens top-producer for 11 years, Lisa Lippman, discusses why great negotiators remove their own emotions from the transaction....
Read Full Article